Gambling News - May 2005 Edition

"Sportsbook.com Launches es.sportsbook.com En Espanol"

En Espanol.- First online gambling site catering to America's Hispanic population launched.

This week saw the launching of Sportsbook.com En Espanol by Sportsbook.com, the world’s largest online sports book and casino. In keeping with its name, the Sportsbook.com En Espanol site caters to America’s Hispanic population, estimated at approximately 40 million. America’s Hispanic population is the largest and fastest growing ethnic minority group and Sportsbook.com En Espanol is the first such site to specifically cater to it.

The Spanish language site offers casino games, horse racing, poker and sports betting exactly as the Sportsbook.com English site, but emphasis will be geared toward the specific interests of the Hispanic population. Sportsbook.com En Espanol plans to emphasize soccer and boxing which are very popular within in the Latino community and will feature these sports on its site in preference to the other gambling sports. Sportsbook.com En Espanol also plan to provide exclusive promotions which are specifically relevant to the Hispanic community.

It’s not at all surprising that online casino owners and operators would want to expand their market by tapping into the financially established Latin American population. With the phenomenal growth of the online gambling industry, analysts at rateIndustry are predicting that online gambling will generate approximately 10 billion dollars in revenue in 2005 and with Sportsbook.com’s new Spanish language site, the American Hispanic community will be making a major contribution to that revenue.

To help promote the new site, Sportsbook.com En Espanol is sponsoring the upcoming May 28 th Julio Caesar Chavez pay-per-view boxing event in Los Angeles. Anyone interested in visiting the site, can access it at http://www.es.sportsbook.com.

Tony Delgado, Brand Manager of Sportsbook.com En Espanol said,“Latin Americans are very passionate about sports and have a tradition of sports wagering.” “Sportsbook.com En Espanol is delighted to be able to provide the Spanish speaking community with a site that reflects their special interests in sports and gaming. Now millions of potential customers now have the chance to bet in their language – Apuesta en tu idioma!”

He added, “As a group, Hispanics make up nearly 15 per cent of the population of the United States and today have more disposable income than at any other time in their history. Online gambling is going to keep growing in this country and the Latin population is going to be a very important part of that continued growth.”

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