Gambling News - August 2005 Edition



"Online Gambling Companies Support the Needs of Children in Africa"

African children will soon be receiving financial help from online gamblers.

It seems that Bob Geldorf’s “Live 8” production, which was designed to raise awareness of the horrendous plight of the African peoples and encourage world leaders to make larger financial donations to help the suffering African nations, has also inspired an online casino to act for the children of Africa. The founders of ‘Slotland’, a popular online casino, are using some of the vast amounts of wealth amassed through their business to benefit others beside themselves. They have launched a ‘Help Africa’ campaign initiative that will benefit the children of Africa by promising to donate, to African aid organizations, an amount equal to 10% of all deposits made by new players who register and make a deposit.

In addition to the ten percent donation offered by the ‘Help Africa’ campaign, Slotland has also offered to automatically reward new customers with a 100% match bonus on their first deposit. Slotland plans to choose the aid organizations that will be receiving the funds in a democratic manner. A poll, starting mid-August, will allow Slotland.com players to state which aid organization they prefer. The details of the options will be made available to registered players by e-mail. The ‘Help Africa’ campaign itself is planned to carry on through August.

The campaign is already starting to pay off. Slotland.com’s Marketing Manager, Hannah Morante, said that ‘Help Africa’ has already helped boost July deposits tremendously. Said Morante, “Gamblers are choosing to play at Slotland.com rather than at other online slot casinos because they feel they are supporting our campaign to send money to African welfare organizations. Customers understand that a win at Slotland.com is not just about a personal financial reward, but also the pleasure of helping people in need.”

A popular online gambling portal, Online Gambling Insider, has also agreed to help the African aid organizations by pledging to donate their entire commission at Slotland for the month of August to 'Help Africa'. Co-founder and editor at Online Gambling Insider, Ryan D, explained Online Gambling Insider’s motivation: “When we saw the Slotland announcement, there was no doubt in our minds that this was something we had to support. We were encouraged to see an online casino taking such an important stance. Every little bit helps. The world simply can't do enough. "

Gaming revenue has been used for some time now to help a variety of charities around the globe, but online gambling businesses are not doing enough to help out. As an example, most state lotteries in the world donate at least some part of their revenue to social programs in the community. Ryan D. says that “the online gambling industry really needs to look at their land-based counterparts and do more for charity.”

‘Save the Children’, the charity organization that supported Bob Geldorf’s ‘Make Poverty History’ campaign, said in response to the G8 Summit that, “the G8’s aid money is vital and will help save children’s lives. But the need is far greater and more urgent than the G8 is pledging.”

Businesses such as Slotland.com and Online Gambling Insider, are ready to support organizations like ‘Save the Children’. Slotland.com also exhibited charitable conduct after the September 11 th tragedy when the company made significant financial contributions to the Red Cross in the United States.

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